Despite stumbling somewhat over the last few weeks, I am moving forward again with Project Wine Shop. After much consideration, and a disappointingly small amount of feedback from my fellow wine professionals (with the notable exception of Kimberly in St. Helena
), I have decided on a final wine list and will be presenting it to Leroy and Kerry later today. In addition, I will propose a seven step plan to create a small wine shop within the confines of their general store and grow their wine business by between 100% and 200% over the next two years.
If Leroy and Kerry decide to pursue the proposal, the new wine shop will provide an enhanced shopping experience with a better selection, clear labeling, wine and food pairing suggestions, a 'Wine of the Month' program, and a 'Special Order' option to promote the fact that customers can order their favorite wines and have them in their hands in a couple of days, a fact many customers seem unaware of.
It is my hope that we will be able to 'launch' the new wine shop in four to six weeks with some kind of 'Grand Opening' event and local newspaper coverage.
I have my proposal in hand and am off to Bridge Lake Store to try and convince Leroy and Kerry. I will report back later.